U.S. Launch Event for Lotus New Era

The 007

Lotus is entering a new era with the launch of five new models – the Esprit, Elan, Elite, Elise and Eterne. To celebrate the debut, Lotus  hosted an exclusive launch event at a private residence in Los Angeles. VIP attendees were the first in the U.S. to preview the sensational models a week before the Los Angeles Auto Show.  The event brought the brand experience to life not only through the cars but also through unique elements such as the exclusive unveiling of seven oversized prints, created by famed award-winning photographer Gérard Rancinan, that chronicle Lotus’ metamorphosis.  Also, during the event, Lotus presented a surprise gift to the Baldwin Foundation.  Lotus came together with the Baldwin brothers to support the Carol M. Baldwin Breast Cancer Research Fund, part of the Baldwin Foundation.

The event took place at a  $17,500,000 private home located right off Mulholland Dr.

Demi Moore

There were many A-list Celebrities that made an appearance at the event. The list of attendees included The Baldwin brothers, Vanna White, Nicollette Sheridan, Michelle Rodriguez, Chord Overstreet, Olivia Munn, Kyle Richards. Grey Damon, Taryn Manning, and my favorite Demi Moore.


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